“When I take a look at a home energy management system, usually the first thing the company wants to show me is its web portal. After all, that’s where the bulk of the information is organized, often arranged in neat, bright widgets.

At EnergyHub, they went straight for the dashboard (sure, there’s a portal and an iPhone app, too), because they are confident that this little bland box is all that’s needed to get customers interested — keep them coming back for more — when it comes to energy efficiency.”

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