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White paper: Optimizing the demand response program enrollment process

Kerri Carnes: Let’s think of a better name than “events”

EnergyHub has worked with utilities to achieve enrollment rates greater than 40 percent of eligible customers.

Our review of the acquisition funnels revealed that the steps and requirements imposed on the customer during the enrollment process can create significant friction, resulting in poor participation results. In this white paper, we discuss the factors from past case studies and provide specific recommendations for improvement.

Kerri Carnes: Let’s think of a better name than “events”

Download the resource

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