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Why are less than 3% of eligible Californians signing up for DRAM?

Matt Johnson

April 29, 2016

This year, EnergyHub is participating in California’s first Demand Response Auction Mechanism (DRAM), where we’re seeing enrollment rates of less than 3% of eligible customers. In comparison, our programs in Texas achieve enrollments of more than 40% of eligible customers.

Looking at the two acquisition funnels below, it’s clear that the steps and requirements imposed on the customer during the current enrollment process in California create significant friction, resulting in poor participation results.

DRAM_stats.png

In a new white paper, “Optimizing the demand response program enrollment process,” we discuss the factors leading to these results and provide specific recommendations for improvement. Click below to learn more.

 

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