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EnergyHub launches demand response program at Old Dominion Electric Cooperative

EnergyHub Team

September 14, 2016

New York, NY – September 14, 2016 – EnergyHub, the leading provider of connected device and distributed energy resource management for utilities, has launched a demand response program with Old Dominion Electric Cooperative (ODEC) and its member cooperatives. ODEC joins more than 30 utilities that trust EnergyHub and its Mercury demand response platform to manage their demand response programs. 

ODEC, a not-for-profit, member-owned, power supply cooperative, is headquartered in Glen Allen, Virginia, and has 11 electric distribution member cooperatives. The member cooperatives provide electricity to 1.4 million people in Virginia, Delaware, and Maryland.

By partnering with EnergyHub, ODEC is giving its distribution cooperatives the opportunity to deploy demand response programs using EnergyHub’s Mercury platform. ODEC’s program allows its cooperatives to use Mercury’s sophisticated, data-driven demand response capability to run either Bring Your Own Thermostat® (BYOT) and traditional, direct-install demand response programs.

BYOT is a customer-centric approach to demand response that allows consumers to buy and install the connected thermostat of their choice and enroll that thermostat in a utility demand response program. Mercury is the most widely used platform for BYOT demand response and is optimized to maximize customer yield in BYOT programs. Mercury is integrated with all leading connected thermostat manufacturers and is equipped with a sophisticated customer enrollment portal designed specifically for onboarding BYOT participants.

ODEC cooperatives that choose to deploy a direct-install program through EnergyHub can partner with their choice of the leading thermostat vendors to select the device that best suits their needs for customer engagement and load control capability, all while enjoying EnergyHub’s turnkey services including hardware procurement and installation.

“We’re excited that ODEC and its member cooperatives chose Mercury as their connected thermostat platform to help them achieve their load reduction goals,” said Seth Frader-Thompson, Co-Founder and President of EnergyHub. “ODEC’s commitment to offering affordable, reliable energy while reducing its environmental footprint fits well with our approach to demand response.”

“EnergyHub’s platform makes it easy for ODEC’s member cooperatives to use leading connected thermostats as demand response assets,” said Erin Puryear, Manager, Member Services & Energy Innovation Planning at ODEC. “Working with EnergyHub enables us to offer our cooperatives a truly customizable demand response experience, with maximum flexibility in terms of program design and choice of hardware. We’re excited to expand our services in a way that enhances our reliability and furthers our commitment to providing low-cost energy solutions to our members.”

About EnergyHub

EnergyHub is the connected home solution for utilities. Our mission is to ensure that utilities get maximum value out of connected devices and the smart home. EnergyHub’s industry-leading Bring Your Own Thermostat® (BYOT) demand response service helps utilities take advantage of customer-installed devices to rapidly launch and scale a load control program, while our direct install demand response capability allows utilities to deploy a branded connected thermostat experience. Dozens of utilities rely on EnergyHub to deliver critical demand response services. EnergyHub is an independent subsidiary of, the leading technology provider of connected home solutions. For more information, visit

About Old Dominion Electric Cooperative

Headquartered in Glen Allen, Virginia, ODEC is a not-for-profit, member-owned, power supply cooperative. It supplies the wholesale power requirements of its 11 member electric distribution cooperatives, which provide reliable, affordable electricity to 1.4 million people in 70 counties in Virginia, Delaware and Maryland. Learn more at

Media contact

Kat O’Leary
Marketing Manager, EnergyHub
718.522.7051 x15

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