Skip to content

Why are less than 3% of eligible Californians signing up for DRAM?

EnergyHub Team

April 29, 2016

This year, EnergyHub is participating in California’s first Demand Response Auction Mechanism (DRAM), where we’re seeing enrollment rates of less than 3% of eligible customers. In comparison, our programs in Texas achieve enrollments of more than 40% of eligible customers.

Looking at the two acquisition funnels below, it’s clear that the steps and requirements imposed on the customer during the current enrollment process in California create significant friction, resulting in poor participation results.

DRAM_stats.png

In a new white paper, “Optimizing the demand response program enrollment process,” we discuss the factors leading to these results and provide specific recommendations for improvement. Click below to learn more.

 

{{cta(‘7347f2c3-8fc1-4ffa-9ca1-69fc88f1a094’)}}

Related Posts

Avoiding gridlock: The essential role of managed charging
Electric Vehicles

Mar 21, 2024 | EnergyHub Team

Avoiding gridlock: The essential role of managed charging

READ MORE
EnergyHub and Toyota collaborate to support the electrical grid and improve EV ownership experience
Electric Vehicles, Press Releases

Mar 6, 2024 | EnergyHub Team

EnergyHub and Toyota collaborate to support the electrical grid and improve EV ownership experience

READ MORE
Avoiding gridlock: Why time-of-use (TOU) rates aren’t the long-term solution for managing local EV load
Electric Vehicles

Feb 13, 2024 | EnergyHub Team

Avoiding gridlock: Why time-of-use (TOU) rates aren’t the long-term solution for managing local EV load

READ MORE

Interested in keeping up with the latest dispatch from the grid edge?

Get our next post in your inbox.